Search & Display Advertising
Shine a spotlight on your nonprofit and your mission
The goal of a successful search and display program is to help your brand stand out. We take a holistic approach, incorporating our various areas of expertise to take your fundraising campaigns to new heights.
Efficient, encompassing and effective online advertising can increase awareness of your fundraising efforts, build a new donor base and better target donors. Working in tandem with Google Display Network, as well as third party display vendors, we’ll create detailed ideal donor profiles to improve targeting and build a comprehensive list of your prospective leads to prompt giving across platforms.
It’s important to keep track of progress! Our Google AdWords certified team provides account audits on Google, Bing, Google Grant and Google Express. You’ll also receive detailed performance reports so you know how your budget is being used. We manage and optimize your campaigns through:
- Keyword Strategy – A brand and goal analysis helps us create campaigns that utilize targeted keywords for the highest conversion rate.
- Ad Copy – We’ll use extensive testing on several ad copy to ensure campaigns are fully optimized.
- Targeting – We find the right donors using location, audiences, placements, devices and remarketing.
- Ad Extensions – We create ads that utilize the most real estate and maximize CTR through every possible avenue.
Ad copy testing, location bids and ad extensions are just a few ways to help optimize your search campaigns, but are they enough? While these tactics are important, we understand that customizing the landing page experience is one of the biggest opportunities to help maximize performance. That’s why we use online fundraising best practices, as well as modern industry standards to develop highly engaging landing pages to ensure your campaigns are getting the results you want.