Sep 20, 2018 | • By Harry Lynch
Tax Reform: Time to Panic or Plan?
The nonprofit sector is about to find out how the changes to the tax law will affect giving. Is it time to panic? Or make a smart plan?
See what’s inspiring us in the nonprofit world—and get the latest news and updates from Sanky
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Sep 20, 2018 | • By Harry Lynch
The nonprofit sector is about to find out how the changes to the tax law will affect giving. Is it time to panic? Or make a smart plan?
Jun 18, 2018 | • By Sanky Communications, Inc.
Sanky partnered with Quantcast in an effort to reach African Wildlife Foundation's donors in as many channels as possible during the 2017 holiday season. Check out our case study that explores how this partnership led to a 300+% return on display ad investment.
Jun 11, 2018 | • By Claire Thomas
Want to make FRDNY 2018 the Best. Conference. Ever? Let Sanky be your guide.
Apr 18, 2018 | • By Domobot
We are so excited to announce that Sanky recently won three Internet Advertising Competition (IAC) awards, including Best Of Show Email Message Campaign, Best Non-profit Online Campaign and Outstanding Website –– and we couldn’t be prouder!
Apr 5, 2018 | • By Sanky Communications, Inc.
Sanky and African Wildlife Foundation had a goal to expand AWF’s social following into the African continent. Check out our case study that explores how Sanky’s fan-building campaign led to overwhelming success, growing the fan base at a low cost-per-like.
Mar 27, 2018 | • By Colleen Hodgetts and Adrian Frandle
The annual Non Profit Technology Conference (NTC) is just around the corner and Sanky will be there in full force! Learn about our sessions, panels and even yoga offerings. Then, stay tuned as we report live from the conference in New Orleans April 10-13.
Mar 7, 2018 | • By Colleen Hodgetts
Hearing the hype about GDPR? Here’s what you need to understand… and how to prepare.
Feb 16, 2018 | • By Mona Le Roy
Sometimes you get lucky… and we at Sanky were lucky enough to have Mona Le Roy on our tech team during her year internship. Read her farewell message and get to know both her and Sanky a little more!
Feb 14, 2018 | • By Laura Cole
On Thursday February 22, Sanky will be leading a session on rapid response planning at the 2018 DMA Washington Nonprofit Conference. Come learn how to develop a rapid response plan and gain insight into how to successfully navigate rapid response situations.
Feb 5, 2018 | • By Domobot
We are excited to announce that Sanky recently took home a Gold Awards in the category of “Sustainer/Monthly Giving” Campaign for our work with African Wildlife Foundation!
Feb 2, 2018 | • By Michelle Defaz
Facebook announced adjustments to its News Feed algorithm that will affect the content users see from brands. Find out how this affects your nonprofit and what actions you need to take.
Jan 22, 2018 | • By Michelle Defaz
The Google Ad Grant program has made some major changes effective as of January 1, 2018. Find out everything your nonprofit needs to know about it here.
Dec 4, 2017 | • By Claire Thomas
The Direct Marketing Fundraising Association named our own Harry Lynch as the winner of this year's prestigious Marketer of the Year Award. Given his exceptional contributions to the field the recognition is much deserved. Read on…
Oct 25, 2017 | • By Joe Coakley and Michelle Defaz
Google Analytics… where do you even begin? Don’t worry! We’ve put together some recommendations for improving your organization’s Google Analytics set up and configuration. From here, you’ll be able to take a closer look at your data in order to make strategic decisions.
Oct 3, 2017 | • By Ana Suarez
Do you need one? Who does it go to? And when?! Ultimately the goal is to grow your list and cultivate relationships with new subscribers, but how do you begin? Let’s answer some hard-hitting questions on welcome series and strategies for success.
Sep 29, 2017 | • By Jessica Murray
Summer vacation is a time of relaxation, exploration, and hopefully education and growth. When I decided to spend part of this precious time working for Sanky Communications, I decided to invest my time in something that would hopefully lead to that growth.
Sep 26, 2017 | • By Jeanie Kyle
As the schedule gets more and more packed with projects, it’s easy to pretend that fitness is one of things to knock off the calendar so you can churn out just a couple more deliverables. But the benefits of working out extend far past the superficial and physical. All of this translates into your end-of-year projects!
Sep 21, 2017 | • By Micah Banner
Institutional mergers present tremendous fundraising opportunities, but also great risks if certain elements of the transition are not addressed in a timely and optimal manner. We’ve outlined several points to help your nonprofit succeed!
Sep 8, 2017 | • By Julie Ziff Sint
Our tried-and-true perspective on how to handle rapid response at your organization –– and get your message out as quickly and effectively as possible.
Sep 7, 2017 | • By Laura Cole and Megan Quellhorst
Are you thinking about a matching gift campaign for your nonprofit? Matching gift campaigns help donors feel their gift has a bigger impact while adding urgency through clear deadlines. Check out some examples from our amazing clients!
Aug 29, 2017 | • By Harry Lynch
Every time there is a natural disaster, Sanky's team stands ready to act. Learn about how we are helping clients like Habitat for Horses and Episcopal Relief Development on the ground.
Aug 25, 2017 | • By Clay Baucom
We’ve now launched two websites in Drupal 8, so it’s time for a little wrap up from the technology team at Sanky. Clay Baucom takes us through his 8 favorite things.
Aug 22, 2017 | • By Yivan Zhong and Moriah Shtull
We are proud to introduce the new *drumroll please* covenanthouse.org! This is our second website redesign launch on Drupal 8 this year and Sanky’s own Yivan Zhong and Moriah Shtull are here to walk you through some of the site’s awesome new features.
Aug 21, 2017 | • By Paul Habig and Harry Lynch
Earlier this month, we traveled to Washington, D.C. to lead the session “Truth or Consequences - What’s New Online that Truly Works,” at the Bridge Conference 2017. Were you there? If not, that’s okay! We’ll give you a quick wrap up.
Aug 17, 2017 | • By Claire Thomas
Direct mail only appeals to Baby Boomers and the elderly, right? Millennials don’t pay attention to DM, do they? If that’s what you think, then the USPS has a surprise in store for you.
Aug 9, 2017 | • By Moriah Shtull
If you work for a nonprofit, chances are you’re often working with a board that doesn’t quite understand what social media is and how successful campaigns can increase charitable contributions. Here are some tips and tricks for communicating with them about social media.
Jul 27, 2017 | • By Moriah Shtull and Amy Adsley
Heading to Maryland for Bridge Conference on August 2nd? We are too! Check out our session on Thursday, August 2nd at 11:15 am for Truth or Consequences - What’s New Online that Truly Works. It’s gonna be great!
Jul 20, 2017 | • By Jessica Murray
I decided to spend my Summer at Sanky. And then, I decided to write about it. Here’s a look at what a typical day is like as the Social/SEM/Data intern!
Jul 7, 2017 | • By Kiesha Jenkins-Duffy
A great (and educational) day at Fundraising Day New York 2017!
Jul 5, 2017 | • By Moriah Shtull
This fall, we helped Citymeals on Wheels launch a brand new website! Have you seen it? Here’s a quick rundown of some MAJORLY AWESOME updates we’ve implemented. We’re proud to work with such a great organization!
Jun 26, 2017 | • By Laura Cole
After African Wildlife Foundation engaged Sanky to advise and manage the migration to a new eCRM, they saw remarkable online revenue growth including a 137% growth in sustainer giving. Check out our case study that explores how the solution we recommended – powered by Jackson River's Springboard platform, Salesforce, and IBM Watson Campaign Automation – helps build donor relationships and saves Africa's wildlife.
Jun 22, 2017 | • By Regina Ryan
You can’t cultivate donors if they don’t care about your cause. Sanky brings you creative and technology driven tips on how to capture the supporters you want — from concept to execution.
Jun 20, 2017 | • By Christen Buckley
The goal of personalization is to use data to make it easier for customers to find and consume what they want, how and when they want. As personalization becomes more pervasive across all sectors, Sanky has the break down for your nonprofit.
Jun 13, 2017 | • By Melinda Frimpong
Many nonprofits debate the merits of email acquisition because the return on investment can be fairly low. But, when the right strategy, platform, issues, and audience come together, the impact can transform an email list – just as it did for Habitat for Horses.
Jun 9, 2017 | • By Moriah Shtull
The Sanky team is heading to FRDNY on June 23 to join nonprofits and industry professionals from far and wide. Will we see you there? Here are some sessions we’ve got our eye on.
May 23, 2017 | • By Karl Smudski
8 score and 6 years ago, Lincoln wrote a letter to his ‘lazy’ step-brother to share some wisdom and make an exciting new offer. Find out how this lesser-known story from history might also be helpful in your next matching gift campaign.
May 15, 2017 | • By Adrian Frandle
Are open rates the best way to determine an email's success? Or is it a useless metric that tells little about engagement and donor behavior? The debate rages on, and as is often the case, the answer lies somewhere between useful and useless.
May 10, 2017 | • By Claire Thomas
Tired of hearing questions like: “Why aren’t we raising as much money as the ACLU?” We got you. Check out this Vox article that explains why your revenue isn’t piling up the way it is for a lucky few.
May 4, 2017 | • By Domo
The President is making his first New York City appearance today aboard the Intrepid Sea, Air & Space Museum — located just across from our offices.
May 1, 2017 | • By Hillary Maltz
Following the results of the 2016 presidential election, many nonprofits reached incredible new levels of support. But once swells of donations like this come in — how can an organization best utilize them for long-term success? Here are some next steps to think about.
Apr 17, 2017 | • By Adrian Frandle and Megan McDonell
We went to the 2017 Nonprofit Technology Conference and we got awesome inflatable penguins –– and learned so much from industry colleagues and the nonprofit community. We are VERY excited about both!
Mar 30, 2017 | • By Moriah Shtull
Sanky wins six Internet Advertising Competition Awards! We are proud of our work but even more proud to work with clients who do amazing work. Join us in celebrating Classroom Africa, African Wildlife Foundation, Covenant House, Rainforest Alliance and Drug Policy Action, the advocacy and political arm of the Drug Policy Alliance.
Mar 27, 2017 | • By Laura Cole
Does your donation form meet your needs? Associate Director of Account Services Laura Cole comes to your rescue with helpful tips for getting the form up to snuff.
Mar 27, 2017 | • By Keith Gotcliffe
With email marketers sending more and more messages every day, how do you stop people from scrolling past your emails? We look at ten successful ways to maintain open rates in a time of overflowing inboxes.
Mar 22, 2017 | • By Domo
The Sanky team is heading to the 2017 Nonprofit Technology Conference this week! Catch the session “Giving Days: 24 Hours of Fundraising Power” to find out how to capitalize on a quick time frame to drive increased revenue.
Mar 6, 2017 | • By Michelle Defaz
What exactly is the new Facebook pixel and should your nonprofit even bother? We’re breaking down the possibilities of this new tool for you and your online fundraising.
Feb 23, 2017 | • By Domobot
Our own Paul Habig and Harry Lynch are speaking in DC this week – sharing their expertise on the latest online fundraising trends at Direct Marketing Association’s conference. Check it out!
Jan 31, 2017 | • By Domobot
Everyone at Sanky is looking ahead to the good work in front of us for 2017, but we have some other plans for the year too. Read a few of the ways our team is “getting involved” — from analytics to ceramics.
Jan 26, 2017 | • By Domobot
We are excited to announce that Sanky recently took home the Gold Awards' "Campaign of the Year" for our work with Episcopal Relief & Development — as well as an award for our work with Drug Policy Alliance!
Jan 17, 2017 | • By Moriah Shtull
Now is the time when a lot of New Year resolutions start to fizzle. For nonprofits and fundraisers alike, it can be too easy to slide back into our busy, often stressful routines. Here are a few small steps you can take now to stay on track in 2017.
Jan 17, 2017 | • By Kevin Yu
“We help you make our world better” is more than just a tagline at Sanky — we really believe it! We thought there was no better a time than right now to share our staff’s volunteer stories and hopefully inspire others to take action too.
Aug 31, 2016 | • By Harry Lynch
Every presidential election cycle is different—and the 2016 race just may go down as one for the record books. What does this mean for your nonprofit's fundraising? Here are a few points your organization should consider.
Aug 18, 2016 | • By Yi Rui
Want a website that grows loyal fans? Or a donation form that keeps supporters engaged at every step? UX design isn’t just for tech companies or startups. Here are a few helpful ways your nonprofit can start incorporating UX now.
Jul 6, 2016 | • By Kiesha Jenkins-Duffy
It’s hard enough attracting potential supporters to your donation form. Be sure your nonprofit’s is one that will make a donor want to give. Here are 6 tips to optimize for the greatest results.
Jun 14, 2016 | • By Domobot
Sanky is headed to Fundraising Day in New York this week. Will we see you there? Learn how your nonprofit can win a free consultation from Sanky in celebration of the day—whether you’re in attendance or not.
Jun 10, 2016 | • By Domobot
We’re currently looking for a Direct Mail Account Manager and a Digital Strategist/Account Executive to join our hard-working, fun-loving team of dedicated fundraisers. Learn more and apply today.
May 26, 2016 | • By Shefali Rao
Social media influencers seem to be all the rage these days, so we looked into them in the context of fundraising – and found out why.
May 10, 2016 | • By Aliah O’Neill
Fundraising writers have less and less space to tell a story and connect audiences with their nonprofit’s mission. Here are 5 quick tips to write short fundraising emails people will want to read.
May 4, 2016 | • By Melinda Frimpong
Social media is the latest tool to reach an audience. But do you really know what these potential donors want? Find out what your nonprofit can do to better understand your social media supporters—and make an online relationship that lasts!
Apr 21, 2016 | • By Cassie Coccaro
What could Sunday football have to do with sex trafficking? You’d be surprised. While many spent that first weekend in February cheering on their team, we worked to help Covenant House prevent sex trafficking at major sporting events.
Apr 11, 2016 | • By Luis Cepeda
With more and more people using the web on their mobile devices, designers need to rethink their strategy and workflow. Get some tips and insight into the world of mobile-first web design.
Apr 8, 2016 | • By Micah Banner
The USPS recently announced a postal rate decrease, which is great news for the surging direct mail market. In an era dominated by electronic communication, learn how direct mail is now finding a warm welcome.
Apr 1, 2016 | • By Vivian Shibata
Achieving “funny” in fundraising is no easy feat, but it’s not impossible. Take a look at these 6 nonprofits that have successfully utilized humor to spread awareness for their good cause.
Mar 30, 2016 | • By Domobot
With award season drawing to a close, we’re happy to say that Leo is not the only one celebrating a win this year! Sanky is honored to be recognized at the 2015 MobileWebAwards for our work—including our own website.
Mar 22, 2016 | • By Megan McDonell
After a year of epic worldwide adventures and a stint back in the nonprofit side of fundraising, Julie Ziff Sint has returned to Sanky—and we couldn’t be happier. She’ll be bringing her unique expertise to our clients as an Account Director.
Mar 21, 2016 | • By Laura Hamm
Sanky’s own Paul Habig and Harry Lynch will be speaking alongside Carla Chadwick, Director of Digital Fundraising at Covenant House, at the 2016 International Fundraising Conference. Learn more about their exciting session.
Mar 3, 2016 | • By Shefali Rao and Amy Adsley
A few of our copywriters attended #TSNPConf this year. Check out their takeaways for improving your storytelling and finding your authentic voice.
Feb 8, 2016 | • By Domobot
Before the New Year, we took a moment to appreciate everything we accomplished in 2015… now the Sanky crew is looking ahead. Here are our 2016 resolutions!
Dec 30, 2015 | • By Domobot
We’ve been hard at work this year helping great causes make the world a better place. Now, as 2015 draws to a close, we thought we’d take a minute to reflect before we prepare for the year ahead. Check out just some of what we’ve done in 2015!
Dec 4, 2015 | • By Paul Habig
Giving Tuesday for 2015 has come and gone… so how effective was it? Sanky President Paul Habig shines light on this year’s most charity-driven holiday.
Nov 6, 2015 | • By Domobot
November is here and so is the Friday Fundraising Round-Up! Take a look at our team’s most recent collection of nonprofit links from around the web.
Oct 30, 2015 | • By Steve Schloss
Learn what a monkey wrench has to do with your next email campaign as we walk you through the importance of Send Time Optimization for nonprofits.
Oct 23, 2015 | • By Yi Rui
Our second installment on everything Google Tag Manager. Learn how to track and report your nonprofit’s multiple domains the right way in just 3 steps.
Oct 15, 2015 | • By Yi Rui
Implementing a tracking code for your website can be easy if you choose the right tool (and people). Learn how to embrace Google Tag Manager with our step-by-step guide.
Oct 1, 2015 | • By Domobot
It’s the first Friday of October, which means your nonprofit’s end of year fundraising is very, very near. Luckily for you, Sanky has a Friday round-up of EOY tips that will get you through!
Sep 25, 2015 | • By Amy Mills
Learn how your nonprofit can harness the power of visual storytelling in your next marketing or fundraising campaign.
Sep 16, 2015 | • By Clay Baucom
Web animation has come a long way and, these days, with the ability to animate elements using CSS3, it's easier than ever to spice up the user experience with animations.
Sep 1, 2015 | • By Harry Lynch
As the stock market’s forecast continues to grip the nation’s attention this week, Sanky’s Harry Lynch has the skinny on what it all means for your nonprofit’s fundraising.
Aug 28, 2015 | • By Domobot
Enjoy the start of your weekend with Sanky’s round-up of the latest fundraising news and advice from around the web!
Aug 20, 2015 | • By Domobot
Sanky’s Paul Habig recently joined African Wildlife Foundation and Care2 to discuss how to leverage digital channels for your nonprofit at the Direct Marketing Association Nonprofit Federation’s most recent conference.
Aug 11, 2015 | • By Micah Banner
Ever wonder whether direct mail or email is a better way to fundraise? A recent study by Temple University may hold some clues…
Aug 3, 2015 | • By Domobot
This July, Zimbabwe’s beloved lion, Cecil, was tragically killed at the hands of illegal poachers. Learn how you can take action with the African Wildlife Foundation.
Jul 29, 2015 | • By Laura Hamm
Google is giving resource-limited nonprofits the chance to use their ad services for free. See how your organization can secure a firm foothold online with the Google Grants program.
Jul 21, 2015 | • By Domobot
Join us for two days of invaluable insight with some of the top industry leaders in marketing and fundraising at this conference from Direct Marketing Association Nonprofit Federation!
Jul 10, 2015 | • By Carrie Miller
While many have predicted its demise over the years, email marketing continues to be a serious tool for nonprofit fundraising. Learn how to perfect your emails with our newest white paper, The Basics of Marketing & Fundraising Email.
Jul 8, 2015 | • By Domobot
Your nonprofit’s social media plan should be more than an afterthought. Here’s what you need to consider before starting your next campaign.
Jun 29, 2015 | • By Megan McDonell
As every writer knows, it’s easy to get in a rut sometimes. I recently listened to a webinar called “Copywriting for Conversion” in the hopes of stirring up some new ideas for our clients—and learned some helpful tips!
Jun 22, 2015 | • By Minyong Cho
To help you achieve your goal in email coding, Sanky's Tech Team has put together a number of useful snippets you can use to solve your most common email marketing challenges.
Jun 8, 2015 | • By Domobot
It’s one of the largest one-day fundraising conferences of the year, so how can you make the most of your day at FRDNY 2015? Sanky has the rundown on the fresh new app for staying ahead of all your events, room locations, and conference-day excitement!
Jun 2, 2015 | • By Michelle Defaz
In many ways, nonprofits have the same needs and face the same challenges large corporations do when it comes to marketing. Learn what for-profit lessons your nonprofit can use to succeed from IBM’s recent Amplify conference.
May 26, 2015 | • By Amy Adsley
Not sure where to begin in the creative process? Take a look at these handy tips from our Creative Team and start cultivating better ideas for your next campaign.
May 14, 2015 | • By Harry Lynch and Paul Habig
We have been hard at work this year to bring you some exciting, new updates. Paul Habig, Sanky President, and Harry Lynch, Chief Executive Officer, discuss what's on the horizon for Sanky.
Apr 30, 2015 | • By Domobot
Is your hospital struggling to navigate the obstacles of fundraising? Two of Sanky’s own recently lent their expertise on this tricky subject at the Hospital Fundraising Summit.
Apr 20, 2015 | • By Domobot
Sanky is excited to take home 4 big awards from the 2015 Internet Advertising Competition (IAC), announced on April 7. The IAC Awards highlight the best online advertising in 96 industries and 9 online formats, with categories varying from videos to social media.
Mar 30, 2015 | • By Domobot
Are you tired of second-guessing yourself with every new fundraising effort? Check out our 2015 AFP International Conference presentation and learn which digital channels are paying off.
Feb 27, 2015 | • By Domobot
Next Thursday, Sanky’s Paul Habig and other industry leaders will host a panel discussion on “Navigating the Nonprofit Career Ladder.” It’s a great chance for young people to come together and ask questions about working in the nonprofit sector.
Jan 9, 2015 | • By Megan McDonell
Dividing your donor list isn’t a new practice in nonprofit fundraising—but is it right for your organization? And if so, how do you go about it? Read our quick introduction to segmenting to find out!
Nov 10, 2014 | • By Domobot
Building your personal name brand on Facebook and Twitter can be difficult. Overwhelmed by it all? Check out these 10 simple tips on how to build a strong social media presence—and increase your influence.
Oct 16, 2014 | • By Domobot
Sanky recently launched a crowdfunding campaign to help our client, The Scripps Research Institute, raise $100,000 toward vital Ebola research. The campaign has already raised $45,000 and caught the attention of some major news platforms, including the L.A. Times and Reuters!
Aug 18, 2014 | • By Carrie Miller
Following up on my previous post on the perceived and actual value of enhancing constituent data via email append, it seems only natural to review a similar tactic: the ECOA, or Email Change of Address.
Aug 11, 2014 | • By Carrie Miller
When I started in the digital fundraising business, appending email addresses onto your offline donor file was a hot new trick. Ten years later, organizations are beginning to ask themselves if this tactic is even worth the money and time anymore.