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See what’s inspiring us in the nonprofit world—and get the latest news and updates from Sanky

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Jun 26, 2017 | By Laura Cole

Sanky/AWF Case Study

After African Wildlife Foundation engaged Sanky to advise and manage the migration to a new eCRM, they saw remarkable online revenue growth including a 137% growth in sustainer giving. Check out our case study that explores how the solution we recommended – powered by Jackson River's Springboard platform, Salesforce, and IBM Watson Campaign Automation – helps build donor relationships and saves Africa's wildlife.

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Jun 22, 2017 | By Regina Ryan

Give them something to remember you by

You can’t cultivate donors if they don’t care about your cause. Sanky brings you creative and technology driven tips on how to capture the supporters you want — from concept to execution.

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Jun 20, 2017 | By Christen Buckley

Getting to know you: personalization for your nonprofit

The goal of personalization is to use data to make it easier for customers to find and consume what they want, how and when they want. As personalization becomes more pervasive across all sectors, Sanky has the break down for your nonprofit.

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Jun 13, 2017 | By Melinda Frimpong

Increasing your ROI with Care2

Many nonprofits debate the merits of email acquisition because the return on investment can be fairly low. But, when the right strategy, platform, issues, and audience come together, the impact can transform an email list – just as it did for Habitat for Horses. 

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May 23, 2017 | By Karl Smudski

Abraham Lincoln, a Direct Mail Mastermind

8 score and 6 years ago, Lincoln wrote a letter to his ‘lazy’ step-brother to share some wisdom and make an exciting new offer. Find out how this lesser-known story from history might also be helpful in your next matching gift campaign.

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May 15, 2017 | By Adrian Frandle

The Great Open Rate Debate

Are open rates the best way to determine an email's success? Or is it a useless metric that tells little about engagement and donor behavior? The debate rages on, and as is often the case, the answer lies somewhere between useful and useless. 

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May 10, 2017 | By Claire Thomas

Not Raking it in Like The ACLU? Here’s Why.

Tired of hearing questions like: “Why aren’t we raising as much money as the ACLU?” We got you. Check out this Vox article that explains why your revenue isn’t piling up the way it is for a lucky few.

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May 4, 2017 | By Domo

Welcome President Trump

The President is making his first New York City appearance today aboard the Intrepid Sea, Air & Space Museum — located just across from our offices. 

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May 1, 2017 | By Hillary Maltz

We raised ALL the money! Now what?

Following the results of the 2016 presidential election, many nonprofits reached incredible new levels of support. But once swells of donations like this come in — how can an organization best utilize them for long-term success? Here are some next steps to think about.

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Apr 17, 2017 | By Adrian Frandle and Megan McDonell

Our NTC Takeaways + New Penguin Friend

We went to the 2017 Nonprofit Technology Conference and we got awesome inflatable penguins –– and learned so much from industry colleagues and the nonprofit community. We are VERY excited about both!

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Mar 30, 2017 | By Moriah Shtull

Sanky wins SIX IAC Awards

Sanky wins six Internet Advertising Competition Awards! We are proud of our work but even more proud to work with clients who do amazing work. Join us in celebrating Classroom Africa, African Wildlife Foundation, Covenant House, Rainforest Alliance and Drug Policy Action, the advocacy and political arm of the Drug Policy Alliance.

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Mar 27, 2017 | By Keith Gotcliffe

10 ways to stand out in a crowded inbox

With email marketers sending more and more messages every day, how do you stop people from scrolling past your emails? We look at ten successful ways to maintain open rates in a time of overflowing inboxes.

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Mar 27, 2017 | By Laura Cole

Best practices: donation forms

Does your donation form meet your needs? Associate Director of Account Services Laura Cole comes to your rescue with helpful tips for getting the form up to snuff.

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Feb 23, 2017 | By Domobot

Sanky at DMA’s 2017 Nonprofit Conference

Our own Paul Habig and Harry Lynch are speaking in DC this week – sharing their expertise on the latest online fundraising trends at Direct Marketing Association’s conference. Check it out!

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Jan 26, 2017 | By Domobot

Sanky Wins "Campaign of the Year"

We are excited to announce that Sanky recently took home the Gold Awards' "Campaign of the Year" for our work with Episcopal Relief & Development — as well as an award for our work with Drug Policy Alliance!

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Jan 17, 2017 | By Kevin Yu

My volunteer story: New York Center for Children

“We help you make our world better” is more than just a tagline at Sanky — we really believe it! We thought there was no better a time than right now to share our staff’s volunteer stories and hopefully inspire others to take action too.

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Jul 6, 2016 | By Kiesha Jenkins-Duffy

Making the most of your donation forms

It’s hard enough attracting potential supporters to your donation form. Be sure your nonprofit’s is one that will make a donor want to give. Here are 6 tips to optimize for the greatest results.

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May 4, 2016 | By Melinda Frimpong

Status update: Who are my online donors?

Social media is the latest tool to reach an audience. But do you really know what these potential donors want? Find out what your nonprofit can do to better understand your social media supporters—and make an online relationship that lasts!

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Apr 21, 2016 | By Cassie Coccaro

Changing the game in the fight against sex trafficking

What could Sunday football have to do with sex trafficking? You’d be surprised. While many spent that first weekend in February cheering on their team, we worked to help Covenant House prevent sex trafficking at major sporting events.

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Apr 1, 2016 | By Vivian Shibata

Nonprofits just wanna have fu-un

Achieving “funny” in fundraising is no easy feat, but it’s not impossible. Take a look at these 6 nonprofits that have successfully utilized humor to spread awareness for their good cause.

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Mar 30, 2016 | By Domobot

Sanky is a MobileWebAwards Winner!

With award season drawing to a close, we’re happy to say that Leo is not the only one celebrating a win this year! Sanky is honored to be recognized at the 2015 MobileWebAwards for our work—including our own website.

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Mar 22, 2016 | By Megan McDonell

Welcome back to the Sanky family, Julie!

After a year of epic worldwide adventures and a stint back in the nonprofit side of fundraising, Julie Ziff Sint has returned to Sanky—and we couldn’t be happier. She’ll be bringing her unique expertise to our clients as an Account Director.

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Mar 21, 2016 | By Laura Hamm

Sanky at AFPFC 2016!

Sanky’s own Paul Habig and Harry Lynch will be speaking alongside Carla Chadwick, Director of Digital Fundraising at Covenant House, at the 2016 International Fundraising Conference. Learn more about their exciting session.

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Dec 30, 2015 | By Domobot

What a good year looks like

We’ve been hard at work this year helping great causes make the world a better place. Now, as 2015 draws to a close, we thought we’d take a minute to reflect before we prepare for the year ahead. Check out just some of what we’ve done in 2015!

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Sep 16, 2015 | By Clay Baucom

Enhancing UX With CSS Animations

Web animation has come a long way and, these days, with the ability to animate elements using CSS3, it's easier than ever to spice up the user experience with animations.

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Aug 20, 2015 | By Domobot

5 insights from our #NYNP2015 session

Sanky’s Paul Habig recently joined African Wildlife Foundation and Care2 to discuss how to leverage digital channels for your nonprofit at the Direct Marketing Association Nonprofit Federation’s most recent conference.

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Jul 29, 2015 | By Laura Hamm

Google is just alright with me

Google is giving resource-limited nonprofits the chance to use their ad services for free. See how your organization can secure a firm foothold online with the Google Grants program.

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Jul 10, 2015 | By Carrie Miller

Email sure ain't dead, so why don't you get to know it?

While many have predicted its demise over the years, email marketing continues to be a serious tool for nonprofit fundraising. Learn how to perfect your emails with our newest white paper, The Basics of Marketing & Fundraising Email.

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Jun 29, 2015 | By Megan McDonell

Getting your copywriting “groove” back

As every writer knows, it’s easy to get in a rut sometimes. I recently listened to a webinar called “Copywriting for Conversion” in the hopes of stirring up some new ideas for our clients—and learned some helpful tips!

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Jun 8, 2015 | By Domobot

Attending Fundraising Day in New York? Use this app!

It’s one of the largest one-day fundraising conferences of the year, so how can you make the most of your day at FRDNY 2015? Sanky has the rundown on the fresh new app for staying ahead of all your events, room locations, and conference-day excitement!

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Jun 2, 2015 | By Michelle Defaz

For-profit solutions in your nonprofit world

In many ways, nonprofits have the same needs and face the same challenges large corporations do when it comes to marketing. Learn what for-profit lessons your nonprofit can use to succeed from IBM’s recent Amplify conference.

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May 14, 2015 | By Harry Lynch and Paul Habig

Sanky Communications 3.0

We have been hard at work this year to bring you some exciting, new updates. Paul Habig, Sanky President, and Harry Lynch, Chief Executive Officer, discuss what's on the horizon for Sanky.

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Apr 20, 2015 | By Domobot

Sanky Wins Four 2015 IAC Awards!

Sanky is excited to take home 4 big awards from the 2015 Internet Advertising Competition (IAC), announced on April 7. The IAC Awards highlight the best online advertising in 96 industries and 9 online formats, with categories varying from videos to social media.

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Feb 27, 2015 | By Domobot

Calling all young professionals!

Next Thursday, Sanky’s Paul Habig and other industry leaders will host a panel discussion on “Navigating the Nonprofit Career Ladder.” It’s a great chance for young people to come together and ask questions about working in the nonprofit sector.

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Jan 9, 2015 | By Megan McDonell

Segmenting your list: an introduction

Dividing your donor list isn’t a new practice in nonprofit fundraising—but is it right for your organization? And if so, how do you go about it? Read our quick introduction to segmenting to find out!

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Nov 10, 2014 | By Domobot

10 ways to maximize your social media presence

Building your personal name brand on Facebook and Twitter can be difficult. Overwhelmed by it all? Check out these 10 simple tips on how to build a strong social media presence—and increase your influence.

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Oct 16, 2014 | By Domobot

Crowdrising Toward a Cure for Ebola

Sanky recently launched a crowdfunding campaign to help our client, The Scripps Research Institute, raise $100,000 toward vital Ebola research. The campaign has already raised $45,000 and caught the attention of some major news platforms, including the L.A. Times and Reuters!

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Aug 18, 2014 | By Carrie Miller

Is ECOA worth the money?

Following up on my previous post on the perceived and actual value of enhancing constituent data via email append, it seems only natural to review a similar tactic: the ECOA, or Email Change of Address.

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Aug 11, 2014 | By Carrie Miller

Are email appends getting less effective?

When I started in the digital fundraising business, appending email addresses onto your offline donor file was a hot new trick. Ten years later, organizations are beginning to ask themselves if this tactic is even worth the money and time anymore.

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Jul 25, 2014 | By Domobot

Our Summer Makeover

You may have noticed that our website has changed quite a bit. We figured it was about time we applied our creative skills and technological prowess to our own site.

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May 5, 2014 | By Domobot

Best In Show – Times Five!

We are excited to announce that SankyNet recently took home five Internet Advertising Competition (IAC) Awards for our work with Covenant House, African Wildlife Foundation and amfAR.

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Apr 2, 2014 | By Carrie Miller

Benchmarks: Averages can be Mean

A contextualized review of how specific organizations in four verticals compare to the new benchmark data presented at the 2014 NTEN Nonprofit Technology Conference.

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Feb 5, 2014 | By Domobot

3 Roads off the Beaten Path

Recently, we launched one of our most exciting projects yet: an informative microsite for amfAR about cure-focused HIV/AIDS research called 3 Roads off the Beaten Path.

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Dec 9, 2013 | By Domobot

Episcopal Relief & Development Advent Calendar

December is here, which means all of our holiday campaigns are in full swing! It’s always fun when we get to create something a little different. This year, we had a chance to create an online Advent calendar for Episcopal Relief & Development’s Gifts for Life program.

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Nov 26, 2013 | By Domobot

Online Marketing Wisdom from the Pros— Bite-sized!

Ever wish you could take all those “top 10” nonprofit online marketing articles you’ve read, remove the fluff and combine them into one? Well, our friends at Care2 compiled a great list of tips, each from a different leading expert in the industry

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Nov 14, 2013 | By Domobot

Sanky takes to the streets for youth homelessness!

One of the most rewarding parts of working at Sanky is knowing that we're helping to make a difference for such a diverse range of causes. This month, one of us will be taking to the streets, _quite literally_, to help a client.

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Nov 6, 2013 | By Domobot

The Launch of the Storybook Campaign

We love developing and executing stunning and meaningful campaigns for our clients that really move their audience. That’s what fundraising is all about, after all: getting other people to care about who you are and what you do.

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Oct 24, 2013 | By Domobot

Guess who won FIVE WebAwards?

That's right— SankyNet just took home five WebAwards from the Web Marketing Association! As always, its an incredible honor to be recognized for work we truly put our hearts into. What's really cool this time around is that each award is for a different client, highlighting the quality of a variety of SankyNet services.

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Oct 11, 2013 | By Harry Lynch

Can Email Move Us to Give?

Good writers know how to get our attention. If their craft is direct mail, they grip us at the opening and tug us through three or four hundred words of vivid storytelling. By the end of the letter, they have us hearing their case, feeling their cause, and opening our hearts— and pocketbooks.

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Oct 8, 2013 | By Domobot

Responsive Web Design: Not Just a Buzzword

When you stuff the entire SankyNet staff into one conference room, great things happen. Recently, the whole team gathered for an educational workshop organized by our Director of Technology, Matt Ryan, and Associate Creative Director, Regina Weick.

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Jul 10, 2013 | By Domobot

Fundraising Day in New York

A few weeks ago we had the pleasure of attending – and participating in – the Association for Fundraising Professionals (AFC) New York City Chapter’s Fundraising Day. It was a fantastic event – we had educational discussions with our colleagues, saw client faces we know and love and met lots of new people in the industry.

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Jun 28, 2013 | By Domobot

Nonprofit Food for Thought: Credit Card and EFT Sustainers

Steve here! As SankyNet’s new Director of Strategy and Analytics, I wanted to share some noteworthy online fundraising information. Steve MacLaughlin of Blackbaud recently took to Twitter to share a useful and a possibly surprising trend that could have significant implications for your fundraising tactics: Direct debit monthly donors have the highest retention – higher than credit cards.

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Jun 25, 2013 | By Matt Ryan

Sharing Is Caring

For a long time I've observed what seems to be a ridiculous problem within our field of work. At some point you've probably tried to send someone a large file, but were not able to conveniently do so by email. If you've been dealing with this problem for a while, you've most likely adapted or conceded to whichever overly complicated workflow the powers that be have imposed on us.

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Jun 14, 2013 | By Domobot

A Special Visit from Beth Kanter

SankyNet recently hosted a discussion about social media and nonprofits with author, blogger, nonprofit technology extraordinaire, and classically-trained flutist Beth Kanter. In a conversation with Executive Vice President Paul Habig, Beth shared her vast wealth of online fundraising knowledge with us and our clients.

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Apr 15, 2013 | By Domobot

3 Internet Advertising Competition Awards!

The Internet Advertising Competition (IAC) Awards have been chosen, and for SankyNet, 2013 is our best year yet. This time around we’re taking home – not one, not two, but three awards!  The IAC Awards honor excellence in online marketing in just about every industry. We’re glad to once again bring nonprofit marketing to the forefront of internet advertising.

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Mar 29, 2013 | By Domobot

Infographics: The Nonprofit’s Secret Weapon

In case you weren’t already aware: Infographics are everywhere. In just two years, searches for infographics have increased over 800%. What you may not know is that a number of nonprofits are reaping incredible benefits from using them to inspire action.

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Feb 1, 2013 | By Domobot

Big Changes for Google Grant Program

Google recently announced major changes to their popular Google Grants for Nonprofits program, effective Monday, January 28th. The two major points are: 1) The bid cap is raised from $1 to $2. 2) If a paid ad and a Google Grant ad bid on the same keyword, the paid ad will appear above any Google Grant ad, regardless of bid amount.

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Jan 25, 2013 | By Paul Habig

Upcoming Webinar on Cross-Channel Integration

On Tuesday, January 29, I will be co-hosting a talk about today’s most effective tactics to boost your fundraising through cross-channel integration. And since it’s a webinar, you can catch this useful discussion no matter where you are – for free!

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