Sanky team shares insight at Hospital Fundraising Summit

Is your hospital struggling to navigate the obstacles of fundraising? Two of Sanky’s own recently lent their expertise on this tricky subject at the Hospital Fundraising Summit—an annual online conference with the world’s top hospital fundraising professionals.

Because Sanky works so closely with clients in the healthcare profession to help perfect their fundraising programs, we’ve gained an invaluable knowledge in the industry. At the Summit, Cathy Carley (Sanky Vice President), with more than 15 years of fundraising experience, spoke on the fundamentals of prospecting to hospital patients in her talk, “Direct Mail Patient Acquisition and Renewal Best Practices.” Meanwhile, Carrie Miller (Accounts Director) covered important strategies in online fundraising for hospitals—bringing over 10 years of knowledge to the table.

Here are some helpful tips you can use from Carrie’s talk, “Online Fundraising: Getting Your Hospital on the Road to Success.

Successful hospital fundraising requires a unique understanding of the relationships between patients and physicians, nurses, and the life-saving services they provide. That’s why our team makes it their priority to remain experts in the field, with up-to-date knowledge on leading practices and trends for our clients.

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