African Wildlife Foundation

Wildlife Hero Quiz

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Poaching, habitat loss, climate change … Africa’s wildlife is in serious trouble.  Our client, African Wildlife Foundation, implements amazing and effective wildlife protection programs, but will they expand quickly enough to fend off extinction?  And is there a hero out there who could save the day?  

With the help of actor, animal advocate, and AWF super-fan, Candice Bergen, that’s just the question we put to AWF’s donors.

In spring of 2017, we launched an integrated campaign, anchored by a quiz that asked “Which wildlife hero are you?” The quiz helped users (and their friends!) explore how their skills, talents and preferences might qualify them to work on the frontlines of species protection. Their answers drew them more deeply into the work of the real-life heroes who put everything on the line to protect elephants, rhinos, lions, gorillas and more.

Quiz-takers got a series of follow-up emails inviting them to take the next step in becoming a wildlife hero by donating to AWF–while Candice matched their gifts and doubled their wildlife-saving super-powers.

Explore the site and take the quiz yourself. You might find there’s a hero in you…

Candice Bergen’s matching gift goal of $50,000 was met so fast, that we had to change the final three emails in the series into “Candice’s Wildlife Challenge.”

explore the site