African Wildlife Foundation

Integrated Storybook

Services included:

As Africa’s leading wildlife and land conservation organization, African Wildlife Foundation (AWF) wanted to communicate the severity of the escalating poaching crisis in a new and fresh way.

So how do we take a complex international situation and make it personal, while also inspiring people to give? We told them a story.

The digital and print formats of our storybook told the same harrowing narrative: what the world would look like if we stood by and did nothing to protect Africa’s wildlife.

Whether you see these breathtaking, iconic images and stark, minimal copy in a printed book or on a microsite, the end result is the same: you know – beyond a shadow of a doubt – what’s at stake.

monthly gifts grew 24% over the course of the campaign

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