Awards

Good causes are what drive us, but we’re proud of what we’ve earned along the way.

2019

IAC: Best Non Profit Integrated Ad Campaign

African Wildlife Foundation- Fall Campaign

In the fall of 2018, the midterm elections dominated the news and threatened to divert the attention of AWF’s target audience away from protecting Africa’s wildlife. To keep elephants and other beloved species front and center, we built a campaign that showed AWF’s constituents how their vote in the U.S. midterm elections could save elephants.

The campaign began with a cultivation piece, leading to a special landing page that incorporated animation, infographics and hard-hitting copy to detail AWF’s progress toward the conservation of wildlife. This was followed by facts on how Trump’s anti-science, anti-conservation agenda is undermining that progress.

The audience was asked to take a two-part action: first, to become one of 50,000 people pledging to vote for candidates who are pro-environment and pro-wildlife; and second,, to make a gift ensuring that – no matter what happened on November 6 – AWF could continue to protect wildlife and wild lands. Infographics and animation continued to be used throughout the fundraising portion of the campaign in direct mail, emails, web components, and social media. Check out the winning campaign here.

IAC: Best Non Profit Email Message

Citymeals on Wheels- Re-engagement Series

Citymeals on Wheels is a New York City institution, providing a vital lifeline of nourishing meals and warm human companionship to thousands of homebound elderly New Yorkers across the five boroughs.

We created a re-engagement campaign to draw in people who hadn’t opened Citymeals emails in awhile, and the overall message to their supporters was simple: We know you still care deeply about your frail aged neighbors, and we recognize that.

In order to harness this message, we created a highly engaging visual email to showcase Citymeals’ mission in action. Compelling facts about elder hunger, coupled with statistics on Citymeals’ work — from how many meals they delivered to how many meal recipients they served — came together in a striking infographic. Large icons and bright colors mirrored the organization’s website, inviting email recipients to explore it with a simple call-to-action: Learn more.

The email also touched upon other little-known facts not often mentioned in their regular mailings — for example, how many heartfelt handmade greeting cards were delivered during special occasions. It all came together beautifully to convey the sentiment at the heart of the campaign… just how important Citymeals’ supporters are in, caring for the city’s elderly. Check out the winning campaign here.

2018

IAC: Best Show Email Campaign

Vera- Fall/Welcome Series

We created an email series for Vera to educate the public on these complex issues and inspire them to give in support of Vera’s mission. Each email dives further into major aspects of Vera’s work in ending mass incarceration and advancing criminal justice reform. This versatile campaign was successfully employed as both an email Welcome Series for new subscribers and prospects, as well as a Fall Campaign for current supporters. We also created social media posts that shared content with the emails in order to integrate this campaign across fundraising channels.

The first email introduces readers to a complex concept: incarceration trends across the United States. This quick email sends readers to a Vera report and primes them for a breakdown of the topic through graphics and easy-to-digest stats in the second email. Finally, the third email brings in the emotional aspect of why we must work to end mass incarceration with a personal letter from Vera’s President, Nick Turner. This final message coalesces all of the negative impacts of mass incarceration touched upon earlier, while focusing on the devastating human impact in order to drive the need to give – to help Vera end the cycle. Check out the winning campaign here.

IAC: Outstanding Website

Covenant House Website

Set with the task of redesigning Covenant House’s current website, we knew our audience was three-fold: first, those who support the organization's powerful mission through actions such as volunteering;second, those who lend support through donations; and third, the young people in need who look to Covenant House for support.

Keeping these three crucial groups in mind, we developed a streamlined user experience. On the new site, clean design and copy strategically work together to speak to these audiences, with unique technological features to enhance each visitor’s journey.

An interactive quiz educates the user on various charitable giving plans while a special maps element zooms in on locations to help individuals locate their nearest shelter and provides other resources for religious and governmental assistance if no shelters exist nearby. Website visitors can even virtually meet some kids at Covenant House and read their stories.

Overall, the newly redesigned website has revitalized Covenant House’s online presence for the current era, enforcing a strong focus on the mobile experience. Check out the winning campaign here.

IAC: Best Non Profit Online Internet Advertising

African Wildlife Foundation- Fall Campaign

Many of Africa’s most iconic species are being driven toward extinction. African Wildlife Foundation (AWF), the continent’s oldest and most trusted conservation organization, has numerous programs that are successfully working to protect these species. However, if program expansion goals aren’t met in time, we may soon live in a world without elephants, rhinos or lions.

To engage AWF’s donors and motivate giving, Sanky Communications created a campaign called “Where is Africa’s Wildlife Headed?” The campaign used social media, social ads, and a series of emails to drive donors to a responsive landing page. Once there, donors explored the microsite, which featured bold and arresting animations along with clever wordplay. Shocking facts about the conservation status of each species created a sense of urgency, and opportunities to give appeared throughout.

In spite of the fact that the 2017 Fall Campaign ran for a shorter period of time than did the 2016 campaign, is still raised nearly $42K in revenue. More interestingly, it saw an increase in average gift of nearly $8 (from $37.97 to $45.90) over the previous year, while the open rate rose by 1.5% and requests to unsubscribe dropped. Check out the campaign here.

WebAward: Non Profit Standard of Excellence

Covenant House Website

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WebAward: Best Non Profit Website

African Wildlife Foundation- Fall Campaign

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2017

IAC: Best Non Profit Email Message

Classroom Africa – Holiday Year-End Campaign

Classroom Africa is dedicated to uplifting Africa’s children by bringing high-quality teachers and sustainable schools to rural communities. We knew that their supporters would be ready to give generously at the end of the year, so we developed a campaign for them that would take advantage of the 12/31 tax deduction deadline and introduce a $100,000 holiday match to multiply a donor’s support. Check out the winning campaign here.

IAC: Outstanding Social Media

African Wildlife Foundation – Black Rhino Friday

We helped the African Wildlife Foundation turn Black Friday’s hyper-consumerism on its head by encouraging their social media followers to save something more meaningful than money: the critically endangered black rhino. Posts ran throughout the day using high-impact visuals and simple copy including, “Save Huge,” “Save a Ton … Or Two” (featuring two rhinos), and “Save a Little More” (featuring a photo of a baby rhino). More than just an award winner, the campaign increased the number of AWF’s Black Friday gifts by 64% and total giving by 71% over the previous year. Learn More

IAC: Outstanding Website

Drug Policy Alliance – DPA Election Report Card

As the nation’s leading organization promoting sensible drug policy reform, the Drug Policy Alliance (DPA) realized the 2016 presidential election would be a pivotal period for its cause. We leveraged it by creating a striking online campaign for Drug Policy Action, DPA’s advocacy arm, to showcase elected officials’ stances on drug policy reform in a powerful, shareable format. Learn More

IAC: Best Non Profit Email Message, Best of Show Email Message

Covenant House – 2,000 Heroes for Homeless Kids

Covenant House has been providing loving care and vital services to homeless youth since 1972. During 2016’s summer donor drive campaign, which included a 2,000-supporter goal, we created a powerful email message that allowed prospective donors to “walk” with a homeless child. Through gripping visuals and succinct copy, a reader was given the chance to see how their personal donation, paired with the concrete resources of Covenant House, has a direct, lifesaving impact. Learn More

IAC: Outstanding Website

Rainforest Alliance – Mysteries of the Rainforest

To educate new and current donors about the incredible biodiversity of rainforests we created a microsite for The Rainforest Alliance, which showcases newly discovered plant and animal species in order. The site allows the user to “discover” four amazing species by clicking on each icon to reveal a photo and explanation of how and where the species was found. The following frames tell the reader that we still don’t know all the mysteries rainforests hold and we may never find out if we don’t stop their destruction. The user has a chance to act immediately by becoming a monthly donor ensuring the protection of biodiversity and forests worldwide. In the last frame, the user can choose to stay informed through email, and a static share button toolbar allows them to share on social media at any point in their experience. Happily for all rainforest species, this campaign won an IAC award for outstanding website!

IDA: Multimedia Online Advertising Bronze

Covenant House – Not A Game Campaign

Tragically, many of the homeless youth Covenant House provides shelter and care for have fallen victim to human trafficking. In Not a Game, we leveraged their anti-trafficking work to generate support and awareness during America’s biggest football game of the year. The result was a multi-faceted advocacy campaign, centering around an interactive microsite where users were able to email their local officials and petition for their cities to protect innocent kids, especially during major sporting events. Learn More

African Wildlife Foundation – Fall Campaign

Drug Policy Alliance – Election Campaign

Graphic Design In House Design Awards

Website — Citymeals on Wheels

For Citymeals on Wheels, an organization that provides nourishment and companionship to thousands of frail aged New Yorkers, we designed a stunning website with a dual purpose: First, it had to be highly accessible to the population using it to get meals, and second, it had to be compelling enough to convert visitors to the site into caring donors.

IDA: Online Advertising Design Honorable Mention

Covenant House – Not A Game Campaign

African Wildlife Foundation – Fall Campaign

Drug Policy Alliance – Election Campaign

2016

IAC: Best Non-Profit Email Message

No Kid Hungry — Welcome Email

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IAC: Outstanding Achievement in Internet Advertising

African Wildlife Foundation — Spirit Animal

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Care2 Impact Prize

Covenant House – Not A Game Campaign

WebAward: Outstanding Achievement in Web Development

Drug Policy Alliance — Annual Report

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NonProfit PRO Gold Award: Sustainer/Monthly Giving

Drug Policy Alliance — Winter Reformers Club Sustainer Campaign

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NonProfit PRO Gold Award: Campaign of the year

Episcopal Relief and Development — Gifts for Life Holiday/Year-End Campaign

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2015

Mobile Web Awards: Best Non-Profit Mobile Website

Freedom from Hunger — How far does your $ Go?

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Mobile Web Awards: Best Marketing Mobile Website

Sanky Website

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Web Award: Outstanding Website

Covenant House — Not a Game

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Sanky Website

IAC: Best Non-profit Email Message

African Wildlife Foundation — Sustainer Email

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IAC: Best Non-profit Integrated Ad Campaign

African Wildlife Foundation — Modern Poaching

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IAC: Best Non-profit Online Newsletter Campaign

American Committee for the Weizmann Institute of Science — E-newsletter

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IAC: Outstanding Integrated Ad Campaign

NAACP Legal Defense Fund — Voting Barriers

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2014

IAC: Best Non-profit Email Message

African Wildlife Foundation — Elephant Poaching

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IAC: Best Non-profit Integrated Ad Campaign

African Wildlife Foundation — Storybook

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IAC: Best Non-profit Online Newsletter; Best of Show

African Wildlife Foundation — Newsletter

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IAC: Outstanding Website

Covenant House — Not a Game

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amfAR — 3 Roads off the Beaten Path

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2013

IAC: Best Non-profit Email Message

African Wildlife Foundation — Infographic Email

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IAC: Best Non-profit Integrated Ad Campaign

Freedom From Hunger — Summer Survival Series

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Web Awards: Non-profit Standard of Excellence, Web Development

NAACP Legal Defense and Educational Fund — The Fight To Protect Civil Rights

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Web Awards: Non-profit Standard of Excellence

Covenant House — 2012 Website

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The International Nursing Association for Clinical Simulation & Learning — 2012 Website

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Web Awards: 2013 Outstanding Website

Freedom From Hunger — World Malaria Day

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African Wildlife Foundation — Infographic Website

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DMFA Package of the Year Email Winner

Covenant House

DMFA Package of the Year Email Runner Up

African Wildlife Foundation

Gold Award

African Wildlife Foundation — Holiday Online Match

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Covenant House Website

2012

IAC: Best Non-profit Online Newsletter Campaign

National Urban League — E-news

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Covenant House Website

IAC: Best Non-profit Website

Citymeals on Wheels Website

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