Good causes are what drive us, but we’re proud of what we’ve earned along the way.
Classroom Africa – Holiday Year-End Campaign
Classroom Africa is dedicated to uplifting Africa’s children by bringing high-quality teachers and sustainable schools to rural communities. We knew that their supporters would be ready to give generously at the end of the year, so we developed a campaign for them that would take advantage of the 12/31 tax deduction deadline and introduce a $100,000 holiday match to multiply a donor’s support. Check out the winning campaign here.
African Wildlife Foundation – Black Rhino Friday
We helped the African Wildlife Foundation turn Black Friday’s hyper-consumerism on its head by encouraging their social media followers to save something more meaningful than money: the critically endangered black rhino. Posts ran throughout the day using high-impact visuals and simple copy including, “Save Huge,” “Save a Ton … Or Two” (featuring two rhinos), and “Save a Little More” (featuring a photo of a baby rhino). More than just an award winner, the campaign increased the number of AWF’s Black Friday gifts by 64% and total giving by 71% over the previous year. Learn More
Drug Policy Alliance – DPA Election Report Card
As the nation’s leading organization promoting sensible drug policy reform, the Drug Policy Alliance (DPA) realized the 2016 presidential election would be a pivotal period for its cause. We leveraged it by creating a striking online campaign for Drug Policy Action, DPA’s advocacy arm, to showcase elected officials’ stances on drug policy reform in a powerful, shareable format. Learn More
Covenant House – 2,000 Heroes for Homeless Kids
Covenant House has been providing loving care and vital services to homeless youth since 1972. During 2016’s summer donor drive campaign, which included a 2,000-supporter goal, we created a powerful email message that allowed prospective donors to “walk” with a homeless child. Through gripping visuals and succinct copy, a reader was given the chance to see how their personal donation, paired with the concrete resources of Covenant House, has a direct, lifesaving impact. Learn More
Rainforest Alliance – Mysteries of the Rainforest
To educate new and current donors about the incredible biodiversity of rainforests we created a microsite for The Rainforest Alliance, which showcases newly discovered plant and animal species in order. The site allows the user to “discover” four amazing species by clicking on each icon to reveal a photo and explanation of how and where the species was found. The following frames tell the reader that we still don’t know all the mysteries rainforests hold and we may never find out if we don’t stop their destruction. The user has a chance to act immediately by becoming a monthly donor ensuring the protection of biodiversity and forests worldwide. In the last frame, the user can choose to stay informed through email, and a static share button toolbar allows them to share on social media at any point in their experience. Happily for all rainforest species, this campaign won an IAC award for outstanding website!
Covenant House – Not A Game Campaign
Tragically, many of the homeless youth Covenant House provides shelter and care for have fallen victim to human trafficking. In Not a Game, we leveraged their anti-trafficking work to generate support and awareness during America’s biggest football game of the year. The result was a multi-faceted advocacy campaign, centering around an interactive microsite where users were able to email their local officials and petition for their cities to protect innocent kids, especially during major sporting events. Learn More
African Wildlife Foundation – Fall Campaign
Drug Policy Alliance – Election Campaign
Website — Citymeals on Wheels
For Citymeals on Wheels, an organization that provides nourishment and companionship to thousands of frail aged New Yorkers, we designed a stunning website with a dual purpose: First, it had to be highly accessible to the population using it to get meals, and second, it had to be compelling enough to convert visitors to the site into caring donors.