Freedom from Hunger works tirelessly to empower women with tools to break the cycle of poverty for themselves and their children. With the organization’s focus on moms, Mother’s Day is the perfect opportunity to showcase the impact of a donation.
Our integrated campaign kicked off with an interactive microsite that invited donors to visually explore the various ripple effects of their donations by learning about three mothers. Each story changed depending on the dollar amount selected.
Then, we created a seamless transition from describing the impact to providing an action by prepopulating the donation form with the original dollar amount chosen by the reader.
A matching gift opportunity saw us follow up with a series of emails, direct mail letters, and social media posts themed around Mother’s Day. The fresh approach paid off, with a tremendous increase in donations.