An organization’s members are vital to its work–and CCFA’s members are no exception. So this Summer/Fall, we decided to create a campaign centered around them, with the end goal of both increasing membership and inspiring current members to take advantage of a $130,000 gift match.
The campaign focused on two siblings with IBD: Harrison and Morgan, who became our sort of “spokeschildren” throughout the Members Match and symbolized the importance of having 2x the impact against IBD.
We kicked the campaign off with a Members Match video, and since we’re an integrated agency, we made sure to showcase the message on every channel:
- Direct Mail
- Social Media
- Email Appeals + Cultivation
- Search Engine Marketing
Check it out below: