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GA4 is the newest analytics service from Google that enables you to measure traffic and engagement across your websites and apps. The GA4 platform was first launched in October 2020. With the official sunsetting of Universal Analytics on July 1, 2023, expect the GA4 platform to continue to receive updates and improvements on a regular basis.

We love doing good and we love when our fundraising peers recognize the work we’re doing! Two of our campaigns were just honored at the DMFA Awards. We were runner up in the Direct Mail Mid-Level category for our work on Planned Parenthood of Greater New York’s Annual Fall Mid-Level Appeal and runner up in the Multichannel category for our work on Episcopal Relief & Development’s Ukraine Rapid Response.

Meta has rolled out their Twitter competitor on Instagram: Threads. With Threads already hitting 100 million users and counting, it’s clear that many have been waiting for an alternative to Twitter. Here’s what you need to know:

Welcome to the Sanky Spotlight, where we shine a light on the talent we have at Sanky. For over 45 years, we have succeeded because of our team of trailblazing fundraisers, and to celebrate Pride Month, we’re turning the spotlight on Tim Dlugos, Sanky’s former creative director and a celebrated poet, best known for the poems he wrote during the AIDS crisis.

What’s the icing on the cake when it comes to helping nonprofits do good? Taking home awards for our efforts! We just added three trophies to our shelf from the IAC Awards, which are annually given to the best online advertising campaigns across 96 countries, and judged in nine online formats. We won Best Nonprofit Interactive Application for The Hunger Project’s High Touch campaign landing page, Best Nonprofit Email for Citymeals on Wheels’ Pop Cultivation email, and Best Nonprofit Social Media Campaign for GLAAD’s Holiday/Year-End campaign.

As with many in the industry, we’ve spent the past few months diving deep into industry trends to understand the factors that produced a rollercoaster 2022 fundraising year. With the release of new benchmark reports, conversations with colleagues around the industry, and the wrapping up of results for clients through December 31, 2022, we now have an expansive view of shifts and changes impacting the industry and our clients.

Welcome to the Sanky Spotlight, where we shine a light on the talent we have at Sanky. For over 45 years, we have succeeded because of our team of trailblazing fundraisers — who are not just invested in what fundraising looks like today but what it could look like tomorrow. This month, our spotlight is on Senior Copywriter Alexis Sachdev.

One of our favorite conferences — the annual NonProfit Technology Conference (NTC) — is coming up soon. A few of the Sanky team will be in Denver, and we’re thrilled to be seeing old and new industry friends in person again.

Generally speaking, fundraising is a female-dominated profession… and it has been for centuries. In fact, women laid the groundwork for American philanthropy. Join us as we dig into fundraising’s inextricable ties to women, the barriers to equality women still face today, and where we go from here.

Welcome to the Sanky Spotlight, where we shine a light on the talent we have at Sanky. For over 45 years, we have succeeded because of our team of trailblazing fundraisers, and to celebrate Women’s History Month, we’re turning the spotlight on the women who blazed the trail for all of us today: our eponymous founder, Sanky Perlowin, and former President Judy Maneval.

Welcome to the Sanky Spotlight, where we shine a light on the talent we have at Sanky. For over 45 years, we have succeeded because of our team of trailblazing fundraisers — who are not just invested in what fundraising looks like today but what it could look like tomorrow. This month, our spotlight is on Paid Media Manager Lian Petrie.

What’s the best way to start a new year? By celebrating an award! We just won the MobileWebAward for Best Non-Profit Mobile Website from the Web Marketing Association for our work on African Wildlife Foundation’s Legacy site.

Welcome to the Sanky Spotlight, where we shine a light on the talent we have at Sanky. For over 45 years, we have succeeded because of our team of trailblazing fundraisers — who are not just invested in what fundraising looks like today but what it could look like tomorrow. This month, our spotlight is on Associate Account Executive Kiesha Jenkins.

Welcome to the Sanky Spotlight, where we shine a light on the talent we have at Sanky. For over 45 years, we have succeeded because of our team of trailblazing fundraisers — who are not just invested in what fundraising looks like today but what it could look like tomorrow. This month, our spotlight is on Designer Kira Dunleavy.

We can’t seem to stop winning awards! We were just awarded the WebAward for Non-Profit Standard of Excellence by the Web Marketing Association for our work on Panthera’s website redesign.

Welcome to the Sanky Spotlight, where we shine a light on the talent we have at Sanky. For over 45 years, we have succeeded because of our staff of trailblazing fundraisers — who are not just invested in what fundraising looks like today but what it could look like tomorrow. This month, our spotlight is on Account Executive Carline Czaja.

Sanky has been around for over 45 years, which means we are pros when it comes to the busy season, but that doesn’t mean we don’t feel the stress! Here are our best tips for making it through this stressful time as gracefully as possible.

At Sanky, we spend a lot of time discussing what makes great creative. Is it inspired strategy? Is it clever copy? Is it beautiful design? All of those things are necessary building blocks for great creative, but more important than all of that is that it is made by us. Great creative is great because it is made by people. For our clients, their work is personal, which means our work needs to be personal too. But what happens when you take humanity out of creative? What would a fundraising campaign created by AIs look like? We’re about to find out.

Traditional fundraising centers the donor — and while this approach certainly has its benefits, it’s not without criticism. In this post, we’ll explore its counter-argument, community-centric fundraising, and several methods to implement CCF principles in your development strategy.

To quote the iconic DJ Khaled: Another one! Sanky is adding yet another trophy to our shelf. We were just awarded Best Digital Campaign at the 2022 DMFA Awards for our work on San Francisco SPCA’s Giving Tuesday campaign.

What do we like more than helping nonprofits do good? Taking home awards for our efforts. We just took home the 2022 IAC win for Best Nonprofit Online Campaign for our work on Episcopal Relief and Development’s Gifts For Life microsite!

Join Sanky staff at 3 sessions at the Nonprofit Technology Conference this year:

• Bringing Direct Mail Donors Online: From Appends to QRs
• Workshop: Capturing the (Ethical) Story
• How AWF Reactivated 108,000 Lost Emails with One Strategy Change

Last year was, well… different, to say the least. Despite 2020’s unique challenges, the Sanky team banded together to produce some stunning work for our clients and ensure they got the funds they needed to help others survive the pandemic. Two of these campaigns were recognized by DMFA, including a win for "Best Multi-Channel Campaign!"

Last year, the Sanky team faced its fair share of challenges (we're going to avoid saying "unprecedented" because, well, you know). And yet, despite it all, we banded together to produce some stunning work for our clients. Two of these outstanding campaigns were recognized by the IAC, including a win for "Best in Show!"

We are so excited to announce that Sanky recently won three Internet Advertising Competition (IAC) awards, including Best Of Show Email Message Campaign, Best Non-profit Online Campaign and Outstanding Website –– and we couldn’t be prouder!

Sanky and African Wildlife Foundation had a goal to expand AWF’s social following into the African continent. Check out our case study that explores how Sanky’s fan-building campaign led to overwhelming success, growing the fan base at a low cost-per-like.

We are excited to announce that Sanky recently took home a Gold Awards in the category of “Sustainer/Monthly Giving” Campaign for our work with African Wildlife Foundation!

Facebook announced adjustments to its News Feed algorithm that will affect the content users see from brands. Find out how this affects your nonprofit and what actions you need to take.

The Google Ad Grant program has made some major changes effective as of January 1, 2018. Find out everything your nonprofit needs to know about it here.

Google Analytics… where do you even begin? Don’t worry! We’ve put together some recommendations for improving your organization’s Google Analytics set up and configuration. From here, you’ll be able to take a closer look at your data in order to make strategic decisions.

Do you need one? Who does it go to? And when?! Ultimately the goal is to grow your list and cultivate relationships with new subscribers, but how do you begin? Let’s answer some hard-hitting questions on welcome series and strategies for success.

Summer vacation is a time of relaxation, exploration, and hopefully education and growth. When I decided to spend part of this precious time working for Sanky Communications, I decided to invest my time in something that would hopefully lead to that growth.

We’ve now launched two websites in Drupal 8, so it’s time for a little wrap up from the technology team at Sanky. Clay Baucom takes us through his 8 favorite things.

We are proud to introduce the new *drumroll please* covenanthouse.org! This is our second website redesign launch on Drupal 8 this year and Sanky’s own Yivan Zhong and Moriah Shtull are here to walk you through some of the site’s awesome new features.

Earlier this month, we traveled to Washington, D.C. to lead the session “Truth or Consequences - What’s New Online that Truly Works,” at the Bridge Conference 2017. Were you there? If not, that’s okay! We’ll give you a quick wrap up.

If you work for a nonprofit, chances are you’re often working with a board that doesn’t quite understand what social media is and how successful campaigns can increase charitable contributions. Here are some tips and tricks for communicating with them about social media.

I decided to spend my Summer at Sanky. And then, I decided to write about it. Here’s a look at what a typical day is like as the Social/SEM/Data intern!

This fall, we helped Citymeals on Wheels launch a brand new website! Have you seen it? Here’s a quick rundown of some MAJORLY AWESOME updates we’ve implemented. We’re proud to work with such a great organization!

After African Wildlife Foundation engaged Sanky to advise and manage the migration to a new eCRM, they saw remarkable online revenue growth including a 137% growth in sustainer giving. Check out our case study that explores how the solution we recommended – powered by Jackson River's Springboard platform, Salesforce, and IBM Watson Campaign Automation – helps build donor relationships and saves Africa's wildlife.

Many nonprofits debate the merits of email acquisition because the return on investment can be fairly low. But, when the right strategy, platform, issues, and audience come together, the impact can transform an email list – just as it did for Habitat for Horses. 

Are open rates the best way to determine an email's success? Or is it a useless metric that tells little about engagement and donor behavior? The debate rages on, and as is often the case, the answer lies somewhere between useful and useless. 

Sanky wins six Internet Advertising Competition Awards! We are proud of our work but even more proud to work with clients who do amazing work. Join us in celebrating Classroom Africa, African Wildlife Foundation, Covenant House, Rainforest Alliance and Drug Policy Action, the advocacy and political arm of the Drug Policy Alliance.

With email marketers sending more and more messages every day, how do you stop people from scrolling past your emails? We look at ten successful ways to maintain open rates in a time of overflowing inboxes.

Does your donation form meet your needs? Associate Director of Account Services Laura Cole comes to your rescue with helpful tips for getting the form up to snuff.

The Sanky team is heading to the 2017 Nonprofit Technology Conference this week! Catch the session “Giving Days: 24 Hours of Fundraising Power” to find out how to capitalize on a quick time frame to drive increased revenue.

What exactly is the new Facebook pixel and should your nonprofit even bother? We’re breaking down the possibilities of this new tool for you and your online fundraising.

Our own Paul Habig and Harry Lynch are speaking in DC this week – sharing their expertise on the latest online fundraising trends at Direct Marketing Association’s conference. Check it out!

Want a website that grows loyal fans? Or a donation form that keeps supporters engaged at every step? UX design isn’t just for tech companies or startups. Here are a few helpful ways your nonprofit can start incorporating UX now.

It’s hard enough attracting potential supporters to your donation form. Be sure your nonprofit’s is one that will make a donor want to give. Here are 6 tips to optimize for the greatest results.

Fundraising writers have less and less space to tell a story and connect audiences with their nonprofit’s mission. Here are 5 quick tips to write short fundraising emails people will want to read.